Glossier has mastered the art of community on Instagram. They create content in batches, with each set of posts focusing on a different product. Their aesthetic and tone of voice stay consistent throughout the channel with a push for calming visuals that showcase their products. With 2.7 million followers and a calming feed, Glossier is killing it on Instagram. So take a leaf out of this brand’s book and make sure you’re initiating the right partnerships and promoting the best message for your target audience. Why? Over half of their audience consists of Millenials and Gen Z, and 63% of young people describe themselves as allies to the LGBTQ+ community. Maybelline responded with a post stating, “Spread love, not hate,” and talked about how makeup is made for everyone. Sharing her TikTok video on Instagram sparked a ton of engagement (some of which included negative comments). Most recently, the brand partnered with Dylan Mulvaney, a trans-TikTok star. They’ve also collaborated with a diverse range of influencers, including talent from minority groups and the LGBTQ+ community. Creator campaigns work when they are targeted, and that’s exactly what Maybelline has done. Maybelline partnered with a variety of influencers, from micro-influencers like to global celebrities like Gigi Hadid. Their creator-led content drives engagement and boosts brand awareness to highly targeted audiences.
Maybelline has collaborated with numerous influencers across multiple social media platforms, including Instagram. That something happens to be partnerships. With 11.7 million followers, it’s clear they’re doing something right. Maybelline has been winning on Instagram for several years now.
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These are the ones that have cracked the Instagram code. Social media is a hub of activity for high-street beauty brands. ContentsĮthical Beauty Brands High Street Beauty Brands We’re investigating the top beauty brands on Instagram in 2023, why they work, and what your brand can take from them. So, how do you break the mold and start gaining traction on this popular channel? By learning from the best, of course. This platform is the ideal backdrop for sparking trends, building relationships, and connecting with targeted audiences. There are plenty of beauty brands on Instagram.
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